Share your personal experience or the experience of other customers who have already made a purchase and were happy with some specific features (details are what wins you over);
Check that the product has passed quality control and has all the necessary certificates;
Offer a discount, promotion or bonus upon purchase if the europe cell phone number list product may actually have some defects (for example, leftovers in the warehouse with minor packaging defects); Specify that this is a temporary offer and show the limited validity period;
Emphasize the guarantee of return or exchange of goods if the customer is not satisfied with the purchase;
Emphasize that the support team is always ready to help and answer questions.
Doubt about the brand and company when the seller is unknown to the buyer
Make sure that the store ensures the security and protection of customer data;
Provide social proof (ideally have screenshots of reviews and links to video reviews from customers, opinion leaders, and mentions in authoritative sources);
Provide supporting documents and licenses (ideally, have a link to a page where the client can find all the legal information and read the history of your company).
Handling doubts that arise in the client when comparing with competitors
Show why your product is better or more profitable than similar products of competitors (comparison of prices, durability, ease of use, and so on - it is advisable to provide digital data, for example, the price is 50 rubles less, and not just “our product is cheaper”);
Explain in detail what the customer will gain if they make a purchase. Clarify the features and advantages of your product that cannot be attributed to direct benefits, but are valuable to the customer (for example, the product will allow the customer to convey a certain image);
Also, when handling objections, it is useful to offer the client alternative product options that may better suit their needs and budget. Even if the person does not buy from you, they will definitely be more loyal than if they did not buy. Working with objections in the long term, you gain more than you lose in the moment.
Encourage the customer to consider how they can use the product in their daily life. Provide more options for using the product to increase the value of the product in the eyes of the customer.
Handling objections regarding delivery:
Check with the customer about the specific problems they are having with delivery or payment;
Study the service of different courier services in advance to select the widest possible range of delivery methods (courier personally to the client, to a post office, by self-pickup, by regular mail);
Provide your customer service staff with access to the courier companies' website so that they can quickly calculate the price of different delivery formats to the customer's address. In this case, you will be able to help the client not only calculate the delivery time, but also figure out how to make the purchase cheaper, and help track a lost parcel;
Offer a variety of payment options, including cash on delivery, which is the safest option for customers to try a new product or buy from an unfamiliar company.
