Among the main features that student data make Versum unique are:
Online appointment booking.
Virtual agenda.
Appointment reminders to clients.
Customer records.
Inventory control.
Automated marketing.
Statistics and Reports.
Yes, you read that right. Among its main functions is automated marketing, something that we are especially happy about here at this blog, since it is an aspect that developers are gradually including and that, for us, is now essential in any management software for any sector.
Through the included automated marketing tools, you can schedule SMS text messages (thanks to their deprecation, they are becoming more effective every day) or automated email marketing campaigns so that the system sends them directly to those customers who have not visited the facilities for a long time or booked an appointment as frequently as they did before.
In addition, there are more possibilities such as sending email and SMS campaigns announcing a new service that the establishment offers, appointments available for the next few days, birthday greetings with a special discount, promotions to sell products in stock or outlets for stock clearance. With a good customer management and loyalty strategy, it is really possible to achieve a large return of customers to the establishment with very little effort and at a cost that was unthinkable a few years ago.
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The software also offers a very interesting function called a customer file where it is possible to store all the necessary information regarding each client, especially the relationship with our establishment, number of visits, dates, treatments, amounts, contact information, etc. In this way it is possible to create a loyalty program to award prizes or gifts for purchases or visits made based on a score.
