Combat Negative PR with a combination of PPC and SEO
Posted: Sun Dec 15, 2024 6:58 am
Pushing a competitor off the first page might be mission critical. A quick side note, when I say “competitor” I’m talking about any entity or site that you compete with for a specific keyword. It might not be specific companies you think you compete with in your industry or niche. It might just be a “reviews” site that’s competing for your brand terms where someone posted a bad review.
You don’t want that bad review hurting your site traffic or business by s phone number database uk howing up on the first page search results page. If you find yourself in this situation employing Google Ads with sitelinks, and all possible ad extensions, to push negative results off page one is a must. You also can put out press releases, blog posts, and other “real-time” content in hope that these will be indexed and added to the front page of the SERPs.
Finding yourself in this situation is never fun, but be diligent and keep producing content, in ads or site pages. Eventually that negative content will lose its rankings.
5. Google Ads increase brand mentions, shares, and external links, which can all boost organic rankings
Brand activity such as social mentions, website visits from social media channels, along with an increase in links to your site, can help boost those factors that go into organic rankings and visibility. Again, Google isn’t directly passing benefits along to PPC advertisers, but there are benefits given the ranking factors that go along with the above-mentioned activities. Drive up your brand awareness with ads and it can boost visibility across the internet.
6. Google Ads data can inform better messaging
The ability to test headlines quickly with Google Ads, means you can accumulate data on what messaging for your product or service gets more clicks. As an agency we use this data to help inform organic SEO elements such as heading tags, Meta data – titles and descriptions – and even site content and calls to actions.
You don’t want that bad review hurting your site traffic or business by s phone number database uk howing up on the first page search results page. If you find yourself in this situation employing Google Ads with sitelinks, and all possible ad extensions, to push negative results off page one is a must. You also can put out press releases, blog posts, and other “real-time” content in hope that these will be indexed and added to the front page of the SERPs.
Finding yourself in this situation is never fun, but be diligent and keep producing content, in ads or site pages. Eventually that negative content will lose its rankings.
5. Google Ads increase brand mentions, shares, and external links, which can all boost organic rankings
Brand activity such as social mentions, website visits from social media channels, along with an increase in links to your site, can help boost those factors that go into organic rankings and visibility. Again, Google isn’t directly passing benefits along to PPC advertisers, but there are benefits given the ranking factors that go along with the above-mentioned activities. Drive up your brand awareness with ads and it can boost visibility across the internet.
6. Google Ads data can inform better messaging
The ability to test headlines quickly with Google Ads, means you can accumulate data on what messaging for your product or service gets more clicks. As an agency we use this data to help inform organic SEO elements such as heading tags, Meta data – titles and descriptions – and even site content and calls to actions.