People, the keys to digitalization
Posted: Sun Dec 15, 2024 7:05 am
The Covid-19 crisis has brought about great changes in our lives. Not only at a health or personal level. We are also noticing these changes in our professional and work environments. Online tools , which were common just a couple of months ago, are now essential. We are all connected to the internet, all the time, to do everything: we shop, read, watch series, socialize, talk to our friends, but also to our coworkers, our clients...
Digitalisation helps us to make things cell phone number list simpler, but digitalisation is not just about replacing face-to-face meetings with video calls. It is about a more profound change: the company must be reinvented.
However, we cannot forget that people are social beings and need human contact. We cannot live locked up in a room or in our office, even if we have everything just a click away.
Most of us like to be able to touch the product in the store, to look at it without rushing. To talk to experts who listen to what we are looking for, who calmly explain our options. Customer experience is one of those factors that decide us to buy, in addition to the product and the price.
Therefore, digitalisation should not be an end in itself, it should be the means to achieve our objective: improving the relationship with our customers . We want them to come back and, above all, to be advocates of our brand.
Digitalisation helps us to make things cell phone number list simpler, but digitalisation is not just about replacing face-to-face meetings with video calls. It is about a more profound change: the company must be reinvented.
However, we cannot forget that people are social beings and need human contact. We cannot live locked up in a room or in our office, even if we have everything just a click away.
Most of us like to be able to touch the product in the store, to look at it without rushing. To talk to experts who listen to what we are looking for, who calmly explain our options. Customer experience is one of those factors that decide us to buy, in addition to the product and the price.
Therefore, digitalisation should not be an end in itself, it should be the means to achieve our objective: improving the relationship with our customers . We want them to come back and, above all, to be advocates of our brand.