A/B Test – Ads and Landing Pages
Posted: Sun Dec 15, 2024 7:08 am
As I mentioned earlier, you have to test, test, and test some more. A/B testing can be a real eye opener. We test landing pages all the time and always start with two for every ad group. We use Unbounce to run A/B variant testing to ultimately find the top landing page. Once we have a ‘winner’ landing page we’ll often make a “C” variant, based off the winner to test against the winner, and continue the cycle.
For ads, we always start out with at least 3-4 ads, with at least one phone number details usa of them being mobile optimized. We watch performance and make adjustments after we feel like we have enough data to do so. If the campaign is brand new we might wait 4-6 weeks before we make major changes. We often make small tweaks early in a campaigns life but we don’t gut everything in week 1 because we haven’t seen success. Likewise, we won’t pause an ad in week 1. We’ll often set a milestone before we completely pause an ad. It might be 100 impressions with 0 clicks, it might be 200. You’ll have to make that call based on the information you’re seeing in your account. The point is test, adjust, test, adjust.
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One thing we’ve learned over the years is that there is a seemingly endless amount of work that can be done in an Ads account. Pace yourself, work smart, and use the data to make business decisions. All these things that we’ve talked about can help you work smarter, and help the money you’re giving to Google work harder for you.
If you’re doing this work, client side, and you’d like us to perform a PPC Audit and/or assist you in any way, please feel free to reach out. We will give you a free consultation to see if we can help in any way.
Do you have a tip you’d like to share? Add a comment below. We’re always looking for more knowledge.
For ads, we always start out with at least 3-4 ads, with at least one phone number details usa of them being mobile optimized. We watch performance and make adjustments after we feel like we have enough data to do so. If the campaign is brand new we might wait 4-6 weeks before we make major changes. We often make small tweaks early in a campaigns life but we don’t gut everything in week 1 because we haven’t seen success. Likewise, we won’t pause an ad in week 1. We’ll often set a milestone before we completely pause an ad. It might be 100 impressions with 0 clicks, it might be 200. You’ll have to make that call based on the information you’re seeing in your account. The point is test, adjust, test, adjust.
—
One thing we’ve learned over the years is that there is a seemingly endless amount of work that can be done in an Ads account. Pace yourself, work smart, and use the data to make business decisions. All these things that we’ve talked about can help you work smarter, and help the money you’re giving to Google work harder for you.
If you’re doing this work, client side, and you’d like us to perform a PPC Audit and/or assist you in any way, please feel free to reach out. We will give you a free consultation to see if we can help in any way.
Do you have a tip you’d like to share? Add a comment below. We’re always looking for more knowledge.