Great success of the first edition of Gate to the Future
Posted: Sun Dec 15, 2024 7:19 am
The success of Gate To The Future 's audience has clearly shown that the event has managed to convince entrepreneurs, professionals and students, especially from Mallorca, who are interested in the new directions that digital trends are giving to businesses. In the second of the rooms, where more technical issues were addressed, almost double the usa student data number of seats had to be made available due to the interest aroused by the interventions planned for it.
Armed with his own smartphone and a whiteboard, Sixto Arias , founder of Made In Mobile, started the day full of energy, emphasizing what would become the axis of the entire session: the customer. “The customer comes before companies. Successful companies are built based on the opinions of their customers” he stated emphatically. Later, Javier Oliete , managing director at neo@Ogilvy Spain, would emphasize the same idea. “Putting the consumer before all the rules means changing all the rules,” he stated, going on to say that “the company must be organized based on customers, not on conventional areas, on the usual watertight departments . ”
Oliete also gave a clear message to the attendees about the future: “In the 21st century, stability for companies lies in movement” , inviting entrepreneurs to lose their fear of reinventing themselves at the same speed as technological changes. He then addressed the audience directly with an example that would be easily understood by all attendees: “42% of tourists, when they are at their holiday destination, use their smartphone to improve their experience. Ladies and gentlemen of Mallorca and Artà: we must provide Wi-Fi for customers, because if not, we are preventing them from enriching their experience and we will be harming our own business!”
You may also be interested in: SuperTruper, an application to save up to 40% on your shopping basket
The most innovative apps, new formulas for brand exploitation, the importance of user experience… were alternated with round tables such as the one featuring Inmaculada Benito, executive vice president of the Hotel Business Federation of Mallorca, Luis del Olmo, president of Idiso Hotel Distribution, Jaime Buxó Clos, general manager of Occidental Hotels & Resorts, Sarah Despradel, director of eCommerce and online marketing at Iberostar and Manuel Riego, director of sales and distribution EMEA at Meliá Hotels International, where they analysed how the digital era has changed the marketing strategies of hotels. Riego left a thorny question hanging in the air: “What I don’t understand is that in Spain, where the importance of the tourist is so high, we haven’t yet provided a distribution platform for tourism in the different channels to promote it.
Armed with his own smartphone and a whiteboard, Sixto Arias , founder of Made In Mobile, started the day full of energy, emphasizing what would become the axis of the entire session: the customer. “The customer comes before companies. Successful companies are built based on the opinions of their customers” he stated emphatically. Later, Javier Oliete , managing director at neo@Ogilvy Spain, would emphasize the same idea. “Putting the consumer before all the rules means changing all the rules,” he stated, going on to say that “the company must be organized based on customers, not on conventional areas, on the usual watertight departments . ”
Oliete also gave a clear message to the attendees about the future: “In the 21st century, stability for companies lies in movement” , inviting entrepreneurs to lose their fear of reinventing themselves at the same speed as technological changes. He then addressed the audience directly with an example that would be easily understood by all attendees: “42% of tourists, when they are at their holiday destination, use their smartphone to improve their experience. Ladies and gentlemen of Mallorca and Artà: we must provide Wi-Fi for customers, because if not, we are preventing them from enriching their experience and we will be harming our own business!”
You may also be interested in: SuperTruper, an application to save up to 40% on your shopping basket
The most innovative apps, new formulas for brand exploitation, the importance of user experience… were alternated with round tables such as the one featuring Inmaculada Benito, executive vice president of the Hotel Business Federation of Mallorca, Luis del Olmo, president of Idiso Hotel Distribution, Jaime Buxó Clos, general manager of Occidental Hotels & Resorts, Sarah Despradel, director of eCommerce and online marketing at Iberostar and Manuel Riego, director of sales and distribution EMEA at Meliá Hotels International, where they analysed how the digital era has changed the marketing strategies of hotels. Riego left a thorny question hanging in the air: “What I don’t understand is that in Spain, where the importance of the tourist is so high, we haven’t yet provided a distribution platform for tourism in the different channels to promote it.