Treating the web as just another salesperson (or the first one), as just another human resources manager (or the only one), produces a change of mentality in an organization. Suddenly, there is a willingness to invest to improve the figures.
But investing in a website doesn't just require an initial investment, however high you want or can make it. Websites with good sales and conversion rates take years to establish themselves and need a asia mobile number list constant focus on improvement . In many industries, a website isn't considered mature until it has more than 1,000 pages of content . Obviously, that takes years to achieve and requires constant investment.
How to measure the value of your company website?
The basis for considering the value of a corporate website is its potential to generate new revenue or sales. Valuing your website is similar to evaluating other items on the business balance sheet: it requires professional skills and the ability to recognize what creates value on the website:
How many sales is your website getting? None? How many contacts are coming through your contact form on the website? None, right? Well, with a website geared towards getting contacts , with constant inbound marketing work , leads will come in regularly. With these contacts, you can feed a database that can be worked with a CRM from a commercial point of view.
Why is this important? By considering your website
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