Shopping ad groups: These ad groups are specifically designed for Google Shopping campaigns, where advertisers can promote their products using product feeds.
App campaign ad groups: These ad groups are designed to promote mobile apps across multiple Google properties, including Google Search, Google Play, YouTube, and partner sites.
App campaign for engagement ad group: This type of ad group focuses on re-engaging existing app users by encouraging them to take specific actions within the app.
Local campaign ad groups: These ad groups are designed for brick-and-mortar businesses and are designed to drive traffic to their physical stores.
Why might it be necessary to change the ad group type?
Changing your ad group type in Google Ads can kuwait email list be beneficial for a number of reasons and allows you to adapt your advertising strategy based on your campaign goals and performance. Here are some possible reasons why you might consider changing your ad group type:
Expand your reach: If you initially started with Search Network ad groups but want to reach a broader audience, you may want to consider creating Display Network ad groups. Display ads can help you target users who may not be actively searching for your products or services, but who might be interested in them by browsing relevant websites.
Improve ad relevance: Ad relevance is crucial to campaign success. If you find that your ads aren't getting enough clicks or conversions in your current ad group type, switching to a more relevant ad group type may help. For example, if you run image-based ads, moving to a Display Network ad group may be a better fit.
Leverage visual content: If you have engaging video content or visually appealing creatives, you may want to explore Video Campaign ad groups. Video ads can be an effective way to grab users’ attention and effectively get your message across.
Mobile App Promotion: If you have a mobile app and your primary goal is to increase app installs and usage, switching to an app campaign ad group type can be more effective.
