The Importance of Well-Deserved Media Attention for Small Businesses
Posted: Sun Dec 15, 2024 8:37 am
Earned media attention is important for your business because it can help build a sense of trust. For example, 92% of consumers trust user experiences posted on social media more than they trust brand advertising.
A person using a tablet with a colorful interface, while a laptop is open in the background on a wooden table.
Plus, earned media is more credible because it's not media you created yourself.
Instead, someone who genuinely thinks you are great and wants others to know it shares it.
Earned media can help you increase your brand awareness and whatsapp database reach new audiences. It is also very effective at generating leads and conversions. Leads generated from earned media outperform paid media leads by 10-15%.
Many experts believe that earned media is the most valuable type of media. It is also free for you and requires less effort than many other types of media.
Bottom line: Well-deserved media attention is important, and the more you can get, the better your business will be.
6 Ways to Get Media Attention
It may seem like you have very little to do with the media you earn, because what else can you do if you don't create it and pay for it?
But for businesses, earned media isn't entirely independent. You can take strategic steps behind the scenes to help your brand get more (and better) earned media attention.
A person using a tablet with a colorful interface, while a laptop is open in the background on a wooden table.
Plus, earned media is more credible because it's not media you created yourself.
Instead, someone who genuinely thinks you are great and wants others to know it shares it.
Earned media can help you increase your brand awareness and whatsapp database reach new audiences. It is also very effective at generating leads and conversions. Leads generated from earned media outperform paid media leads by 10-15%.
Many experts believe that earned media is the most valuable type of media. It is also free for you and requires less effort than many other types of media.
Bottom line: Well-deserved media attention is important, and the more you can get, the better your business will be.
6 Ways to Get Media Attention
It may seem like you have very little to do with the media you earn, because what else can you do if you don't create it and pay for it?
But for businesses, earned media isn't entirely independent. You can take strategic steps behind the scenes to help your brand get more (and better) earned media attention.