One way to do this is through the creation of data privacy teams. 9 in 10 brands are setting up such teams to support their first-party data initiatives and maintain consumer trust , according to research from Boston Consulting Group.
In light of their growing popularity, let’s take a closer look at how these overseas chinese database teams can deliver value by facilitating organizational transformation and supporting the adoption of data solutions that align with your goals.
What is a data privacy team?
A data privacy team is a cross-functional group within your organization that can represent legal, privacy, information technology, product, and marketing teams. While creating one can seem daunting, keep in mind that they can take many forms and don’t always need to be formalized.
The important thing is that your team is empowered to create internal alignment on what privacy means to your customers and how you handle the data they share with you. While maintaining that mandate, the structure and processes followed by your team can take different forms.
A key focus of this type of team is to ensure that your organization receives and uses your customers’ data in a privacy-preserving manner. In addition to maintaining consumer trust, a data privacy team can evaluate privacy-preserving technology solutions and advise on appropriate uses of customer data in marketing campaigns.
While 9 in 10 companies say first-party data is important to their digital marketing programs, less than a third of marketers access and integrate first-party data across all channels consistently and effectively. solutions for your business.
As we mentioned, data privacy teams should represent your business priorities, goals, and resources. For example, while data privacy teams are not responsible for compliance with privacy laws, they can provide critical liaison support between legal and product teams.
So while the makeup and operating styles of this team may vary for you, it provides the opportunity to create essential alignment and establish norms across the organization, fostering a privacy-first mindset that can be the foundation of your first-party data strategy.
Support organizational transformation
“There’s no decision we make here that doesn’t start with an exploration of data,” says Mitch Daniels, president of Purdue University, in a conversation in which he explains why it’s critical to leverage data and create a resilient data strategy of your own.
Data privacy teams can set the standards for your organization to become more data literate, both during and after technology implementation. How best to accomplish this? It can be helpful to think about your data privacy goals through the lens of McKinsey’s prescribed steps for business transformation initiatives.
