First-party data can create new value for your marketing, improve ad gambling data indonesia performance, and help you deepen relationships with your customers. To build a solid strategy, it’s critical to know exactly what data you need to collect from customers and have a clear plan for how it will be used. For example, NEOSTRATA identified its website visitors—particularly those who didn’t make a purchase—as a crucial audience to help source the highest-quality leads.
As you develop your strategy, keep in mind that value exchange is paramount . You need to give your customers something of value in return for their consented data, such as early access to new product launches, personalized recommendations, exclusive products, and other unique offers.
In times of volatility, brands need to shift their focus away from generalized outcomes, such as click counts, and instead focus on the most valuable and profitable customers. And as customer journeys become more complex and difficult to measure, leveraging automation is becoming increasingly important.
With automation, you can focus your campaign reach on those online customers who are most likely to buy from your brand. Tools like Performance Max, for example, allow you to promote products across a range of channels and ensure that you’re delivering the right message to the right audience at the right time. This capability becomes even more powerful when you can combine it with the first-party data you’ve collected and create lists of people who may be interested in your products.
Automation becomes even more important when you factor in nuances like fluctuating demand across markets, as it can keep pace with changes in consumer behavior more quickly than a manual, human-driven process. In this way, automation can be an especially vital device in keeping your business agile and ready to react to changes in real time.
At Reprise Digital, they saw the effectiveness of this mechanism with NEOSTRATA. Using Performance Max, the marketing team was able to optimize their Google Shopping feed, regularly rotate ad copy and collateral, and develop a full set of audience signals such as website visitors and purchases used to engage new customers. And they did all of this at scale and in new formats like video, which is crucial to driving conversions across a full-funnel strategy.
