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Posted: Sun Dec 15, 2024 9:57 am
5. Your Proposals Are Too Long And Don’t Address The Problem
You’re sending a proposal, not a yearly financial report. If buy phone number library your proposals are too lengthy, it’s likely most of your prospects won’t read the entire email. Most will scan and skim until they find something that intrigues them, like the price or a call-to-action.
There’s no perfect length for an email proposal, but keep your emails short and precise. Another thing to keep in mind is your proposal should have clear-cut solutions to your prospect’s problems.
Many proposals get skipped because they fail to focus on the problem.
How To Fix This:
Focus on pain points: Your proposal should address the prospect’s pain and convey how they’ll benefit by accepting it. If your proposal isn’t selling benefits, you won’t get far.
Use compelling subject lines: Your email proposals should have just enough of everything. It should not be too short, too long, too technical, overly salesy, and definitely not dull. Most importantly, craft a killer, irresistible subject line that will coerce your subscribers to open your email. But be cautious about using trigger words like “100% free”, “what are you waiting for?” etc., as it might trigger spam filters!
If you’re stuck with low open rates, below-average CTRs, and sleazy sales, head over to Prospero — and learn more about how we can help!
Author’s Bio
Jaron Soh is Co-founder and COO at Traktion, the platform that makes hiring for growth simpler, agile, and more profitable for businesses. Prior to Traktion, Jaron founded the e-commerce marketplace Artisan & Fox, with operations across 10+ countries.
You’re sending a proposal, not a yearly financial report. If buy phone number library your proposals are too lengthy, it’s likely most of your prospects won’t read the entire email. Most will scan and skim until they find something that intrigues them, like the price or a call-to-action.
There’s no perfect length for an email proposal, but keep your emails short and precise. Another thing to keep in mind is your proposal should have clear-cut solutions to your prospect’s problems.
Many proposals get skipped because they fail to focus on the problem.
How To Fix This:
Focus on pain points: Your proposal should address the prospect’s pain and convey how they’ll benefit by accepting it. If your proposal isn’t selling benefits, you won’t get far.
Use compelling subject lines: Your email proposals should have just enough of everything. It should not be too short, too long, too technical, overly salesy, and definitely not dull. Most importantly, craft a killer, irresistible subject line that will coerce your subscribers to open your email. But be cautious about using trigger words like “100% free”, “what are you waiting for?” etc., as it might trigger spam filters!
If you’re stuck with low open rates, below-average CTRs, and sleazy sales, head over to Prospero — and learn more about how we can help!
Author’s Bio
Jaron Soh is Co-founder and COO at Traktion, the platform that makes hiring for growth simpler, agile, and more profitable for businesses. Prior to Traktion, Jaron founded the e-commerce marketplace Artisan & Fox, with operations across 10+ countries.