DV360 is a slightly more advanced platform with powerful programmatic buying features, advanced targeting and in-depth reporting. Access to DV360 is generally somewhat more limited and is austria phone number library often used by larger advertisers or agencies, where a team of (programmatic) specialists has a number of certificates. Using DV360 does come with a minimum budget. As a result, (small) advertisers cannot quickly set up their own account.
Many 'small' businesses focus on Google Ads, and if you want to scale (more data, more creations, more possibilities) you can switch to the other Google product: DV360.
If you are looking for an easy-to-use platform with a wide range of advertising options, Google Ads is the right choice. However, if you need specialized features, advanced targeting, extrovert/impactful creatives, and in-depth reporting, DV360 is the right choice. Within this platform, more and more is also possible if you look at recent developments, such as measuring and optimizing for attention and minimizing campaign emissions .
You can also use both platforms as part of a comprehensive digital marketing strategy, taking advantage of the complementary features of each platform.
