Impact on retention
Posted: Tue Dec 17, 2024 3:19 am
Conversational commerce can play a solid role in this process. Given the importance of communicating quickly and well with (potential) customers, conversational commerce can make an invested online marketing euro more profitable. For example, if there is contact via WhatsApp, it is useful that the person can also proceed directly to ordering and paying.
Also read: The power of stories in 2024: these are the 5 storytelling trends
If you are not actively involved in this as an advertiser, it can of course have an impact on both customer satisfaction and return. Not only in the short term, but certainly also in the long term. The potential impact can be particularly large on the retention side.
I think that many conversational commerce afghanistan phone number library developments are really just beginning. Conversational commerce is an area where AI can play a crucial role, where the possibilities can be greatly increased.
10. Visual search and multisearch
For users, it can be very useful to use visual search. For example, if you as a user want to get more specific results in relation to a certain image. Especially in certain places where many users come to get inspiration, the potential of visual search is often already great.
And that's not for nothing. It just works exceptionally well and conveniently. Technology behind these search engines and platforms is simply getting better at identifying many billions of images and showing other relevant results based on that.
Some examples in the field of visual search:
Pinterest came out with Lens earlier. With Lens by Pinterest, you have the ability to take a picture of a specific product and find out where you can buy that product. You can also search for similar products or view pinboards of related items.
Google has been active with Google Lens for a long time . With the help of Google Lens you can perform searches using your camera or with an image.
Bing Visual Search also allows you to search for a specific part of an image. For example, if you have a specific image of a living room and you particularly like the sofa in question, you can search for this sofa with Bing Visual Search.
Google recently released figures for Google Lens . It now appears that Google Lens is used no less than 8 billion times per month.
Also read: The power of stories in 2024: these are the 5 storytelling trends
If you are not actively involved in this as an advertiser, it can of course have an impact on both customer satisfaction and return. Not only in the short term, but certainly also in the long term. The potential impact can be particularly large on the retention side.
I think that many conversational commerce afghanistan phone number library developments are really just beginning. Conversational commerce is an area where AI can play a crucial role, where the possibilities can be greatly increased.
10. Visual search and multisearch
For users, it can be very useful to use visual search. For example, if you as a user want to get more specific results in relation to a certain image. Especially in certain places where many users come to get inspiration, the potential of visual search is often already great.
And that's not for nothing. It just works exceptionally well and conveniently. Technology behind these search engines and platforms is simply getting better at identifying many billions of images and showing other relevant results based on that.
Some examples in the field of visual search:
Pinterest came out with Lens earlier. With Lens by Pinterest, you have the ability to take a picture of a specific product and find out where you can buy that product. You can also search for similar products or view pinboards of related items.
Google has been active with Google Lens for a long time . With the help of Google Lens you can perform searches using your camera or with an image.
Bing Visual Search also allows you to search for a specific part of an image. For example, if you have a specific image of a living room and you particularly like the sofa in question, you can search for this sofa with Bing Visual Search.
Google recently released figures for Google Lens . It now appears that Google Lens is used no less than 8 billion times per month.