Do I know my Target Audience’s online behavior?
Posted: Tue Dec 17, 2024 3:25 am
Do I know what my Business Objectives/Goals are?
What is Success going to look like for this campaign? Are you looking for product sales, brand awareness, whitepaper downloads, new users, new blog subscribers, etc? How many transactions per dollar spend w philippines whatsapp group ill be a success? How many new users per dollar spend will be a success? In order to be able to define whether or not your campaign is successful you’ll need to know the answer to these questions. Once you define your campaign success you’ll be able to measure your success, and ultimately your PPC campaign ROI.
Almost equally important to knowing your campaign objectives, know your target audience and their online behavior. Is it the C-suite, VP, or Director for a B2B tech company who uses search primarily during business hours, Monday through Friday? Is he or she on the east coast, or west? Or is it a consumer like a working Mom managing her kids and her household who can only get online in the evening after the kids are in bed? You’re likely to know this right away but I mentione it because it’s import

ant to understand the search behavior of your audience. This means knowing the types of keyword terms they use to search, the time of day they spend most of their time searching for their needs online, and the area of the country your audience primarily resides. The more you know about your audience’s online behavior the great chance you’ll have to achieve your business objectives.
What is Success going to look like for this campaign? Are you looking for product sales, brand awareness, whitepaper downloads, new users, new blog subscribers, etc? How many transactions per dollar spend w philippines whatsapp group ill be a success? How many new users per dollar spend will be a success? In order to be able to define whether or not your campaign is successful you’ll need to know the answer to these questions. Once you define your campaign success you’ll be able to measure your success, and ultimately your PPC campaign ROI.
Almost equally important to knowing your campaign objectives, know your target audience and their online behavior. Is it the C-suite, VP, or Director for a B2B tech company who uses search primarily during business hours, Monday through Friday? Is he or she on the east coast, or west? Or is it a consumer like a working Mom managing her kids and her household who can only get online in the evening after the kids are in bed? You’re likely to know this right away but I mentione it because it’s import

ant to understand the search behavior of your audience. This means knowing the types of keyword terms they use to search, the time of day they spend most of their time searching for their needs online, and the area of the country your audience primarily resides. The more you know about your audience’s online behavior the great chance you’ll have to achieve your business objectives.