Since the change in Google's algorithm in 2012 ( Panda & Penguin Updates ), the needs of companies have changed to the point that traditional marketing has undergone an unexpected change that places content marketing as a mix between classic communication services and innovations closer to social media management.
In this regard, content marketing corresponds to user self employed data participation as well as commitment to the brand through the creation of interesting, stimulating content that creates a response in the user.
Most common types of content and formats
In terms of marketing, we can highlight everything related to the different types of content that are likely to form part of the same-name marketing. Among which we can highlight:
Online content : These include ebooks, presentations, slideshare-type materials, and many other similar materials.
Social content : This is made up of both the CM's own tasks and contributions (updating on the web 2.0) and the contributions of users. One of the most important parts of content marketing today is participation in social networks and the dissemination of the formats used in our content marketing strategy. To do this, we must optimize our presence on the social networks that our target audience frequents in order to create and encourage community participation, seeking quality over quantity.
Multimedia content : This type of option is a unique resource that stands out mainly for being a type of option aimed primarily at users interacting with audiovisual media of all kinds. YouTube is the leading exponent in this regard, although we have other platforms such as Vimeo or even Ivoox in the case of podcasts.
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In any case, these are the main ones that can be taken into account in content marketing, aside from the effective post or article on the corporate blog or third-party sites. To achieve this, an optimized content strategy is required, which in a few words means being able to express from an ideal perspective to generate interest with respect to a specific content and providing value to the community. The strategies in this regard are diverse and are conditioned by the type of company in question, as we have seen in previous articles on this blog.
