Dutch clothing brand Patta has taken a big step onto the world stage by teaming up with Nike and FC Barcelona. These three brands joined forces and created a unique clothing line for FC Barcelona fans.
The campaign film, produced by Halal, Iconoclast, Ambassadors and directed by Paul Geusebroek, is a tribute to the club’s global fan base. The video is all about the FC Barcelona club armenia phone number library anthem and shows fans all over the world proudly wearing their red and blue colours in living rooms, on scooters and in the football stadium. With footage shot in Barcelona, Amsterdam and Suriname. All the fans you see shining in this campaign are wearing pieces from the FC Barcelona x Nike x Patta collection.
What makes this campaign really special is how they managed to reach such a wide audience. This clothing collection was available from October 13th at selected Nike stores, in the SNKRS app and via the FC Barcelona webshop. And speaking of impact: this campaign film had over 17 million views on Instagram in 10 days!
This collaboration between Patta, Nike and FC Barcelona is a perfect example of how brands can join forces to create something truly unique with global appeal. It also demonstrates the importance of storytelling in marketing . By telling a story that resonates with fans around the world, they have created an emotional connection that goes beyond simply selling products.
