It is also true that many customers (60%) are disappointed in communication with call center operators, service centers, etc. What does this mean? Only that people lack the participation of the interlocutor, so they remain dissatisfied. And for the company, this means losing a client. Unifying phrases, like empathy, help solve problems.

There is no need to script empathy! It must be demonstrated through persistent training. If you sympathize with customers sincerely enough, they will believe and feel sympathy. Then the very fact of communicating with the seller and the brand will leave a positive impression on people. Otherwise, the scripted nature of employees will leave a negative mark in the minds of a disappointed person, and he will go to a competitor.
Inflexible script
There are situations when the template does not solve a specific issue. In isolated cases, improvisation from an experienced seller is enough. But if this is observed quite often and the script does not have the necessary handler, then this is already a signal - it's time to send the call script for revision or make a new one.