Position the product or brand in front of qualified audiences
Posted: Tue Dec 17, 2024 6:02 am
Depending on the content format, brands can show through the influencer how their product works. Unlike hiring a celebrity who has a slightly more distant status for the audience, influencers are ordinary people who make their audience identify with them and therefore, this is a more authentic content format than traditional advertising .
In a B2B environment we can think of these whatsapp number list opinion leaders as 'beta testers' of our product who play a dual role as advisors and promoters of your product.
Increase sales
Increasing sales through the promotion of influencers or opinion leaders is another objective that you can set within your B2B marketing strategy. Offering influencers to act as 'referrals' or 'affiliates' of your brand can be an interesting option to obtain a direct impact on your sales.
3 ways to collaborate with influencers in B2B
Branded content
Branded content is one of the most common ways to collaborate with online opinion leaders. In B2C, we often see it through YouTube tutorials, for example. But in B2B, there are also options for generating branded content with influencers . For example, through a series of podcasts.
The podcast format has grown exponentially in recent years and many business-to-business companies are taking advantage of it to attract professional audiences interested in niche topics. This is a relatively easy format to produce since through a series of editing tools and tricks to plan a good promotion strategy you can generate very valuable content for your target audience and invite opinion leaders in your sector to participate in it.
In a B2B environment we can think of these whatsapp number list opinion leaders as 'beta testers' of our product who play a dual role as advisors and promoters of your product.
Increase sales
Increasing sales through the promotion of influencers or opinion leaders is another objective that you can set within your B2B marketing strategy. Offering influencers to act as 'referrals' or 'affiliates' of your brand can be an interesting option to obtain a direct impact on your sales.
3 ways to collaborate with influencers in B2B
Branded content
Branded content is one of the most common ways to collaborate with online opinion leaders. In B2C, we often see it through YouTube tutorials, for example. But in B2B, there are also options for generating branded content with influencers . For example, through a series of podcasts.
The podcast format has grown exponentially in recent years and many business-to-business companies are taking advantage of it to attract professional audiences interested in niche topics. This is a relatively easy format to produce since through a series of editing tools and tricks to plan a good promotion strategy you can generate very valuable content for your target audience and invite opinion leaders in your sector to participate in it.