Email retargeting in practice
Once a business has begun fleshing out who a user is based on disclosed data, they can start austria business email list creating an email retargeting campaign. Drafting these requires tact and careful consideration—“Come on, we know you want it,” won’t convince most consumers to close on a product they just turned down.
When done effectively, an email retargeting strategy can reach a potential customer, spread brand awareness, and boost sales. When working on a retargeting email campaign, companies should consider:
Email timing – Users who idly browse a shopfront may find it unsettling to click off a product’s page only to have a tailored and personalized email reach their inbox 0.4 seconds later. But when a user is on the fence about making a purchase, sending a prompt follow-up can be a brilliant way for businesses to make that conversion.
Email frequency – A curious customer who browses 100 items on a site will likely never return there if they get 100 corresponding emails imploring them to buy it all. It behooves businesses to choose the products they’ll promote with precision, based on which product categories a user spends the most time browsing.
Language and tone – Even when users consent to giving up their data, they still usually aren’t happy to learn that their activity is being monitored (no, of course, they didn’t read the terms and conditions). Fostering sustainable relationships with users by gently promoting the browsed page or offering a slight discount on the product may be just the ticket to capitalizing on curiosity and making a sale.
