What is e-CRM?
e -CRM or Electronic Customer Relationship Management is the electronic management of customers.
What does electronic customer management mean to us?
Due to the implementation of the Internet and sms gateway estonia e-commerce, we can develop relationships with customers through online CRM platforms . To make ourselves more clear, e-CRM is a CRM with web support. With the implementation of e-CRM, companies can customize their applications or hire the CRM online from any company.
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Benefits of e-CRM
With e-CRM we turn part of our business into new technologies, especially on the Internet. Therefore, with e-CRM platforms we achieve a more personal and interactive communication with our clients . We can use new communication channels to communicate with our users such as e-mail or chat. Thanks to the new means that e-CRM provides us , complementing the classic CRM, we can obtain a greater amount of data . Thus, we will get to know our clients better. As e-CRM allows us to obtain a greater amount of relevant information , in our application we will be able to have a clearer vision of our clients. By having the information organized, we can better segment our audiences and know the market trends. In this article you can see 8 benefits of a CRM .
Differences between CRM and e-CRM
Nowadays, we can hardly find any difference between CRM and e-CRM , since nowadays almost all companies that offer these services are online. You could say that e-CRM is an evolution of CRM , but now it is so established that the term is hardly used, instead we continue to call it CRM. Rather than talking about differences, we should therefore ask ourselves "What does CRM bring to e-CRM?" as in this article from Marketing Directo where it defines CRM as an application more focused on the company's internal projects and e-CRM more focused on communication and interactivity with customers. Therefore, together they would form a complete CRM, like efficy (the simplest and most useful free CRM in Spanish), present on the web.
