B2B Link Building Strategy: How to get more organic links for your website

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That users who use Google or the more than 227 million searches that are carried out every hour end up finding and clicking on our page is the dream of every marketer who is working on an organic positioning strategy for their website. But this is not a question of luck and privilege before Google, but rather there are a series of algorithms interpreting the content of each web page and determining the position it should occupy based on its relevance. And this is where Search Engine Optimization (SEO) or organic positioning tactics come into play, among which is the so-called "Linkbuilding".

BurstTips for a successful SEO strategy in the telegram number list B2B environment
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Tips for a successful SEO strategy in the B2B environment




Link building consists of using external links to other sites that act as sources of authority and are already recognized by Google when measuring quality and relevance . Basically, a connection is generated with other pages in a natural way that helps Google to score our website within its ranking.

At the beginning of 2020, Google launched an update called “January 2020 Core Update” in which 3 elements became vitally important for those working on SEO strategies for their websites. These are the terms that are included in the term EAT: Expertise, Authoritativeness and Trustworthiness .

Expertise : With this algorithm change, Google has recognized the importance of generating content with authors with a certain online reputation. Hence the importance of having recognized authors or opinion leaders as part of your content strategy. Google will always rank content written by a relevant author first, compared to an unknown one.