In fact, B2B companies often work on special database niche topics that generate few monthly searches. And as a result, they have to double their efforts when it comes to creating content and optimizing it for SEO. That’s why today we’re going to look at how to properly conduct keyword research for B2B companies. This will help you select your keywords wisely and make the research actionable.
What is keyword research?
Keyword research aims to align your company's messaging with your customers' interests.
On the one hand, it consists of identifying which words or phrases your ideal client or buyer persona searches for in their browsers (Google, Bing, Yahoo…) for a specific topic. On the other hand, it helps to retrieve statistics on these queries. Marketing Qualified Leads are the key metric that will make this contribution visible. Your content probably generates numerous downloads and user registrations, but how many of these are truly potential prospects for the business? Here is the key. For example, the search volume per month, the complexity of positioning your brand and where you are in the ranking compared to your competitors.
