Singapore Data

As one of a direct marketing tactics, email marketing has been successful in generating qualified leads. Some businesses shy away from it, for fear of being labeled as SPAM, but those who still leverage it believe it is valuable. The main cost associated with email marketing is the marketing ...

Through their recent research, Marketing Profs uncovered the top challenges for B2B marketers this year:

78% of respondents needed to generate more leads
60% believe the biggest challenge is to generate quality leads
Of course, the race to generate leads is always on! But budgets are stringent, and ...

Imagine a scenario where marketers could maximize the ROI of every dollar spent. Where planning cycles were accelerated and time to marketing pipeline was weeks not quarters long. Image a planning process so streamlined marketers could model and predict their impact on revenue before they spent a ...

. As B2B marketers, all of us have been warned about the risks of using social media to talk about your brand all day long. Promotional content may generate some interest or even a few clicks, but it won’t get you the value you need to provide.

Your ability to listen –
and the content you ...

social media and marketing at large. Although he touched on all of these topics, the one piece of advice that echoed throughout was the need to provide value.



Traditionally, the B2C buying process has been equated
. with emotions and impulses, while the B2B process resonates more with logical ...

As we all know, there is no one figure deemed to be the best marketing budget. It’s an amount relative to the organisation, its resources and its target objectives.

But ultimately, the true measure of a campaign’s success is not solely based on the size of the budget. After all, even with a big ...

Write the post and link to it where you got the idea — give a “hat tip” to the LinkedIn group and let them know you’ve answered their question in the post. Best case scenario you’ve recruited a new customer, worst case scenario you’ve positioned yourself as an authority on the topic for all who see ...

Strategies That Will Help You Identify Relevant B2B Blog Topics image lightbulbheadOne of the most challenging aspects of the content marketing process is brainstorming ideas for relevant keywords and topics that will appeal to B2B buyers.

Reader engagement and high quality
relationships come ...

Selling in B2B accounts is not easy for any salesperson. Successful female salespeople acknowledge the power of their selling styles and how they differ from their male counterparts. That is the first trap successful female salespeople avoid – simply trying to “copy” what male salespeople do rather ...

The most difficult prospects are those who find no need for your technology. It’s like these guys have can just build everything in-house so why buy? It seems counter to all marketing logic to pursue someone who just doesn’t have the need. (In fact, how’d they even end up on your targeting radar ...