Reader engagement and high quality
relationships come from insightful, interesting, and original content — not from dipping your toes in for a trial run.The good news is that you’ve already eswatini cell phone database got all you need to brainstorm and develop such content. You simply need to approach the information you already have in a unique way. Read on for three strategies that will help you find relevant B2B blog topics that readers want to read about and clients want to share.
Use Internal Resources for Organic Answers
First, get ready for a delightful surprise: most of the answers you need are right under your nose! The internal resources and knowledge you and your team have collected are a great source for blog post topics and “frequently answered question”-type resources.
Here are a few ways to get at this information:
Review your most recent emails about customer concerns and new product developments.
Keep notes during your sales meetings to figure out what questions people are asking during the sales process. What recurring themes do you see?
What are some hot topics in your industry and what’s your opinion?What answers can you offer through your company blog that will build a relationship with your customer and move the sales process along?
Reverse-Engineer Social Media for Insightful Ideas
Social media can also be a helpful brainstorm tool, but not in the way you might think. Reverse-engineer your most popular platforms to develop insightful, helpful content. Here’s how: