#7 Keep Your Coupons Accessible
Well-designed graphics that drip with visual appeal can add an edge to any email, coupons, or usa business email list no coupons. So can eye-catching images of relevant products, especially when paired with catchy copy that inspires the shopping spirit.
However, it’s also important to ensure your emails are accessible—both across a range of devices and for those who might have difficulty reading them in image format. Even if a sophisticated design strategy helps you attract some customers, you don’t want to miss out on others because the color contrast and font pose challenges to other subscribers.
You may also lose out if your discount code isn’t legible on a smartphone. Business Insider predicts that by 2024, 42.9% of online shopping will take place on a mobile device.7 Ensuring your coupon emails work in all realms of digital technology can help you stay ahead of the curve.
The takeaway? Optimize any graphics for both mobile and desktop so that none of your coupon content gets lost in translation—and be sure to test your emails for accessibility.
Whether you’re hoping to encourage new customers to try your brand, increase the loyalty of existing customers, or incentivize shoppers to follow through on purchases, email coupons can be a valuable tool in the quest to increase sales.
As you work to optimize your promotions, however, it can be difficult to get the insights you need to build an effective email strategy. To maximize your ROI, you need more than just a plan. You need the expertise of a digital marketing agency.
With Power Digital’s email marketing service, you can level up your email marketing strategy to reach customers in the right place, at the right time—so every new promotion sparks just as much excitement as the last.
