However, it is a fact that we must “measure to improve” in order to evaluate the effectiveness of the email marketing campaigns we generate for our audience.
Therefore, what we are going to share with you below are 3 email marketing metrics that, although they are not as "popular and important" as the CTR or the opening rate, should be pharmacies email list considered in your list of indicators to be measured constantly.
Spam rate
This is the number of recipients who have clicked on that dreaded “report as SPAM” or “SPAM” button – in other words, it’s your complaint rate.
Unfortunately, your emails don't need to be so spammy to get users to click the button, as in many cases it's just a shortcut to unsubscribe the user.
It is therefore important that the subject line is as attractive and concise as possible, as well as taking care not to bombard your subscribers with too many emails.
«List Growth» or «List Growth»
In English we would understand this as “List Growth”. The nature of a mailing list is that it eventually shrinks over time, and so it is important to make it grow.
The growth rate or percentage of a list requires creativity and marketing actions , such as incentives, contests, promotions or giving weight to different ways in other media to attract subscribers, such as newsletter subscription forms.
Differences between transactional and traditional email marketing
Traffic to the site
This term would be understood as “Site Traffic” in English-speaking marketing jargon. Since emails are frequently opened on mobile devices, it is possible that recipients will open your message, read it, and then visit your site on some other device or computer.
The goal is to look for general increases in traffic to your site, over a time period after you sent the email . In itself, this is not an accurate metric, but rather an indicator or trend of behavior.
