Personalized product recommendations

[khatunsadna9]

If you have a business or are taking care of your personal brand through targeted communications, newsletters and DEM campaigns , don't miss this guide. Not only will we see what the most important email marketing KPIs are , but also where and how to monitor and track them! The Importance of Email Marketing Email marketing is one of the most powerful tools you have at your disposal to promote your business today. Creating and implementing an email marketing strategy allows you to achieve multiple goals , including: stay in touch with your users directly (without depending on social platforms!); make your commercial proposals known; carry out lead nurturing (i.


e. sending informative emails, personalized india telegram data promotions, newsletters, etc.); increase conversions. Emails are among the most used communication tools in the world. Research has predicted that by 2025, people will use emails more than 4.5 billion , or more than half of the world's population! They are used for work, for personal use and to stay informed about the activities and news of the brands that people feel closest to. But there's another reason to include email marketing in your strategic plan: ROI ! A recent study found that on average, for every dollar spent on email marketing, 42 dollars come back ! However, email marketing isn't just about sending an email to your subscribers every now and then.


To make this activity profitable, you need to create a strategy and test, test, test what works best for your audience . How to understand if an email marketing strategy is working? By studying the main metrics and KPIs . Let's analyze them in the next paragraph! The 7 Fundamental KPIs for Email Marketing There are different metrics to take into account in an email marketing campaign. We can divide them into two macro-categories: KPIs that concern the email and KPIs that concern the user's action . Email KPIs These metrics help us understand the quality of the email we sent.