HubSpot has different payment levels for each of its modules, depending on things like the number of contacts. But did you know you can pay only for contacts you're going to use in the short term? In this article, we'll explain how to set up HubSpot's “non-marketing” contacts to get the most out of your budget.
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Hubspot pays only for valuable marketing contacts
How to categorize contacts in HubSpot: marketing and non-marketing
To use HubSpot's marketing contacts feature, you first need to have the Marketing Hub module (Starter, Professional, or Enterprise) with the marketing contacts feature purchased .
To check if your subscription includes marketing argentina phone number resource contacts, go to Account & Billing --- Products & Add-ons. Marketing contacts should appear next to your Marketing Hub subscription.
If you don't have this feature enabled, you can turn it on through your Customer Success Manager.
With that out of the way, let's look at the main differences between marketing and non-marketing contacts in HubSpot:
Marketing contacts are those that you can target with promotions using HubSpot tools and that count toward your billable contact tier. Marketing email tools , contact list audiences in the ads tool, and marketing actions in workflows can only be used with marketing contacts.
Non-marketing contacts are those that you cannot market to using HubSpot tools and that do not count toward your billable contact tier, but that you are interested in retaining for potential future campaigns.
Set existing contacts as non-marketing and don't pay for them
Now that we're clear on what non-marketing contacts are in HubSpot and what they're used for, let's see how we can change the status of our contacts using different methods.
