Digital marketing and social media marketing are often used interchangeably when creating a marketing strategy. People think that engaging with different social media platforms is digital marketing, but that is only one part of it. Let's take a closer look at the difference between digital marketing and social media marketing.
What is digital marketing?
Marketing is the activity of promoting a business's products usa b2b leads or services in order to gain more exposure and increase sales. Adding the word "digital" to marketing means using digital media channels to promote your products or services. The purpose of digital marketing is to apply various digital channels to increase sales and profits, build brand awareness and customer trust, create value and more.
Remember that you don't need to include all available digital media marketing channels in your marketing campaign to reach your goals. Digital marketers develop a digital marketing strategy that includes the most appropriate digital marketing channels that suit your business, your target audience, and of course, your budget.
The choice of digital media channels depends on your business and the type of audience. Therefore, you should often test, make changes, and retest the results of your digital marketing campaigns to determine what works best for your brand or business.
