Trigger mailings are messages that arrive by email in response to a target action by the client. These are messages with reminders about products that you liked, or letters with congratulations. For example, you became interested in an online course, read information about it, left your contacts to get a promo code, and then went about your business. An hour later, a coupon for an additional discount until the end of the week arrives by email. This encourages you to subscribe immediately.
Triggered mailings differ from mass mailings. The content of the letter depends on the client's actions. If the user was interested in prices albania phone number resource he will receive a special offer or a discount coupon. If the client indicated his birthday during registration, he will receive a greeting card with a promo code for a gift for the holiday. Read the article to learn how to use triggers and analyze such campaigns.
Why use trigger mailings
The main goal of trigger mailings is to retain an interested buyer and motivate them to make an order they have already thought about. GetResponse found that 10% of those who open trigger letters follow the link. That is, another 10% of additional traffic. Such messages are relevant, as they are aimed at satisfying the desires of a specific client. By sending an individual offer, the brand gets a loyal client.
Businesses launch triggered emails to:
get to know your audience better;
congratulate on the holiday and give gifts that will please customers;
tell about unique offers;
bring back customers who haven’t been on the platform for a long time;
warm up users and move them through the sales funnel;
get feedback.
What does a business get when connecting trigger mailings:
A streamlined process that works automatically - triggers are set up and sending is automatic.
Warming up the subscriber base. Along with content mailings, trigger letters increase the number of points of contact with the store.
Personalization. The content inside each letter changes: products, photos, prices, promotions. The text is customized for a specific person.
Convenient segmentation . With the help of trigger mailings it is easy to work with different types of target audience.
It works for everyone. Any niche that involves sales can use email marketing.
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Types of trigger emails with examples
Trigger mailing is needed by companies that continuously sell on the Internet: online stores, courses, travel agencies, language schools. The main thing is a website that will collect information about visitors. Connecting a chat will help to get the email address and phone number of a potential client.
Chat for the site
Increase the number of requests from the site
Communicate with your customers in a way that suits them
Read more
Welcome letters
The user registered on the site and left contact information. In addition, he agreed to the mailing list, and this is a trigger. The main goal of such messages is to get acquainted, tell about the brand and upcoming promotions. They do not sell anything here, but only talk about the advantages that the client most likely does not know about yet.
The welcome message also confirms registration. The guest will immediately receive a trigger mailing, and in the future this will reduce the likelihood of a spam complaint. Often they send a discount code for the first order or a survey to get to know the client better.
Notification
Classic notification emails are:
order accepted;
payment was successful;
goods under assembly;
the order has been transferred to the delivery service;
the goods will arrive in 2 days;
order at the pick-up point.
This set can be changed - stages can be added or removed.
Reminder mailing
An example that everyone is familiar with is an abandoned cart reminder. Remind the customer of yourself, give an additional discount on selected products or make free shipping. According to Barilliance , in 2022, 49% of people open abandoned cart notifications.
You can also remind that the order is already in the warehouse. The person needs to come to the warehouse - this is a trigger. This is what Ozon does - they remind about the working hours, the rules for receiving the parcel and write the address of the branch.
