Demographic characteristics, tastes, interests: if we can learn a lot about the users who browse our site or interact with our brand by analyzing their browsing and purchasing behavior data, a lot of other interesting information can be collected if we ask them direct questions . In this case, the more the request for information is contextual to the content displayed and consistent with the browsing experience the user is having, the more it will be perceived by the latter as non-invasive. All this translates into a greater propensity to release useful information, a propensity that becomes a real will the moment the user recognizes its utility, whether commercial (discounts and promotions) or linked to the possibility of living a personalized browsing experience.
Dynamic Smart Forms: How to Collect and Profile Users with Blendee
Among Blendee's features, dynamic list of argentina consumer email forms are, without a doubt, one of the most used features for collecting information both in a preliminary profiling phase and in a subsequent phase with surveys aimed at investigating the quality of a specific product/service.
Created using a simple and intuitive editor, Blendee forms allow you to display questions dynamically depending on the target user segment and at the most appropriate time . Data collection can thus be divided into multiple phases, thanks to the possibility of aggregating all the information collected from time to time.
Blendee Smart Form: The Success Story of NAMEDSPORT
Sports and Nutrition: for NAMEDSPORT, an Italian company specialized in the creation of superfood products designed to offer every athlete a complete and balanced diet for optimal sports performance, in-depth knowledge of its users has proven fundamental to allowing for a “tailor-made” commercial proposal .
The company has therefore decided to focus on forms to be able to customize its product offering specifically depending on the sport practiced by the user who lands or registers on the site. The forms shown are different based on the segment to which the user belongs.
