Content marketing is about getting yourself known to your customers and attracting your future customers by creating and distributing content that is likely to interest them and create a relationship of trust between your brand and your customer. To give you an example of a content strategy, content marketing can rely on many types of content such as:
Videos on Youtube or social networks
Photos or stories on social networks
Newsletters
SEO content to optimize the natural referencing of your website
White papers
And even conferences, workshops, lectures
But to succeed in your content marketing, it is necessary to first austria telemarketing data define your content strategy. Here are the 5 steps to follow to successfully define your content strategy. It should be noted that it is also possible to be supported by an agency like Connecto to benefit from a content strategy service.
Define your target
The first step to a successful content strategy is always to know who you are addressing. In other words, we will always start by defining a target or several targets.
This part allows you to immediately understand who your content strategy is going to be aimed at, because you don't talk to a teenager who is permanently connected to Tik Tok in the same way that you talk to a father who would prefer to spend time watching videos on YouTube (these are just examples). Depending on your target, the types of content, the content formats to create and the publication frequencies will be extremely different.
Set SMART goals
When defining your content strategy, setting goals will make a huge difference. Having goals set and measuring the impact of your content marketing will allow you to know exactly if you are moving in the right direction. To set goals, we will use the SMART goals method.
The definition of “ SMART ” objectives is as follows:
Specific: Are the goals specific to your marketing and business?
Measurable: Can the success of the goal be measured? For example: reaching 3000 subscribers.
Achievable: Is it consistent to think that you will be able to achieve the goal you set for yourself?
Realistic: In relation to your financial and human resources, can the conditions be met to achieve the objective?
Temporal: has a time scale been defined (in 6 months, in a year, etc.)?
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Let's take an example of a SMART goal:
On the one hand, a company will say that they want to get into content marketing to “get more customers.” Okay, so if you invest €500,000 and you get ONE new customer, you have more customers, right? But is the goal r
