It’s no surprise, therefore, that this market is forecast to grow to $ 49.6 billion in size by 2025. If you want to make the most of the features and benefits of a sales software, we’ve got you covered. In this guide, you’ll learn:
Sales software is a type of digital tool that collects, stores, processes, and analyzes customer data to help your business better understand consumer needs , meet expectations, and build lasting brand relationships.
Also known as CRM software or customer relationship management software , it aims to optimize workflow and automate repetitive tasks, as well as foster collaboration usa email list between different professionals and teams.
It is therefore not surprising that sales software for SMEs is so popular: 91% of companies with 10 or more employees use CRM software.
You may be interested in reading: Sales CRM: What is it, what is it for and how important is it?
What is sales software for?
Sales software helps you manage your sales funnel, automate repetitive tasks, unify your salesperson’s workspace, make it easy to close anywhere, and report on key metrics.
1. Manage the sales funnel
Sales software for SMBs expands pipeline visibility and allows salespeople to know exactly where prospects are in the buying journey . Some tools have advanced features, which tell you at what stage the company won or lost the customer.
This standardized opportunity management is critical to increasing your chances of success. In fact, a Harvard Business Review study found that organizations that create a simple purchasing process are 62% more likely to sell more and better.
If you want to learn more about the topic, read: Conversion funnel: design yours in 4 steps (GUIDE) .
2. Automate repetitive tasks
Another feature of sales software is the automation of repetitive tasks. For example, writing and sending the same marketing email thanking them for subscribing to your newsletter.
In a scenario where salespeople spend around 65% of their working time on non-revenue generating activities , having a tool that automates processes can help you streamline task flow and increase team productivity. It also encourages standardization and reduces the chances of errors.
Do you want to speed things up in your company? Read: [PRACTICAL GUIDE] Process automation and its benefits .
3. Unify the seller's workspace
According to Zendesk’s 2021 CX Trends Report , over 80% of employees in a company use 3 or more communication channels to interact with customers every day. This can include phone, email, chat, social media, messaging apps , and more.
Can you imagine how much time your employees spend each day switching between tools? The good news is that sales software helps unify these channels into a single platform, improving not only team productivity but also the quality of conversations with customers.
We recommend you read: 6 sales tools for SMEs to sell more and better .
4. Make it easy to close deals anywhere
A recent study found that 65% of salespeople using a mobile CRM hit their sales quota , while only 22% of reps not using mobile CRM hit the same targets.
Most online sales software offers a mobile version, allowing salespeople to access valuable information wherever they are. This, in turn, complements closing techniques and facilitates customer conversion.
Read also: Questions and phrases to facilitate closing sales .
5. Get metrics reports and analysis
According to KPMG research , 60% of organizations don’t have much confidence in their data and analytics capabilities. While this figure is alarming, it reveals an opportunity: you can turn the information you collect into useful knowledge and develop a competitive advantage that puts you at the forefront of the market.
And for that, you need something very simple: sales software. Today, the most modern tools often have the function of data analysis and automatic reporting. This means that with a couple of clicks, you can analyze sales metrics and make smart decisions based on facts instead of intuition.
