Transactional keywords : These are keywords where users are looking to buy, which is why they usually position online stores with their catalogs, or service sales pages (for example, keywords like “buy white t-shirt” or “hire a writer”).
Navigational keywords : These are keywords where the user searches for a specific brand (for example, “Marketing and Web School”), so they will mainly position results from the official website.
By this, I mean that if we do not have content that is suited to each type, we will have a hard time ranking for any of these keywords.
For example, imagine I want to rank for “SEO consultant,” and all that appears in Google’s first results are sales pages for consultants.
I, however, don't have a sales landing page: just a guide on what SEO is.
In this case, then, I will be unable to position for that keyword, since I am seeing that what Google and the user want is not a guide, but a sales page.
Or if, for example, they rank blogs for a keyword, and I only have an online store with product catalogs, it will also be impossible for me to rank for those keywords without a blog.
One last example: if I want to rank for “Community colombia email list Manager course”, and only pages with free courses rank, I will have to create a similar landing page to be able to rank as well.
Keywords in Google
For this reason, it is very important to analyze Google before we get down to work: we must identify what it ranks now, to check if we can make a space for ourselves, and how to improve what it ranks now.
Generate quality content
Once the time comes to write content for a keyword, we need to understand what quality content means to Google .
Fortunately, there is a very interesting resource that reveals how to create quality content . In this resource, you will find a series of guidelines and questions that you can use to self-evaluate whether you are doing a good job with your content .
However, not everything is of equal importance when it comes to judging the quality of content, so I will summarize what I consider to be the most important factors for.
