We have the keys.
Before taking the step towards SEO optimization of your Prestashop, you need to properly define some elements.
Some aspects such as optimal web hosting, web design, domain, keywords and good web positioning are necessary to attract more traffic to your online store and increase your sales.
Once you have determined all these SEO-related keys, you can switzerland consumer mobile number list improve other more advanced aspects with which you will notice a clear improvement.
In this article, we will give you tips on how to optimize your Prestashop SEO and achieve all your goals.
Let's get started!
8 keys to improve your Prestashop SEO #1 Keep your online store's home page optimized
The first contact our potential customers have with the online store is on the main page .
There it will be decided whether the user remains on the website or leaves for another one.
For this reason, it is essential to keep the home page optimized and make it attractive so that the potential client stays on it for as long as possible.
The longer they are in e-commerce , the more sales opportunities we will have.
To take care of the main page you can offer relevant and quality information , an original web design, insert descriptive texts of the store's products, optimize keywords and transmit values.
Remember that the main objective is for your potential customers to clearly differentiate your online store from others.
Example of the main page of the Limplas online store
Example of the main page of the Limplas online store
#2 Update it constantly
If you want to improve the SEO of your Prestashop, it is essential that your e-commerce is always updated .
If your content remains the same, potential customers will perceive monotony on your part and end up leaving for other online stores.
Create an editorial calendar to keep your e-commerce up to date.
Improve those elements where you find problems and optimize the best parts of your online store .
Also, boost and prioritize those parts of your e-commerce with the most web traffic, since that is where more potential customers can become real customers.
#3 Reduce loading time
Users want everything right away, they don't want to waste time waiting for a page to display all of its content.
Therefore, it is essential that the loading time is as short as possible .
With a good page speed, the user will receive the information immediately and will remain longer in your e-commerce .
But with this fast loading speed, not only will you satisfy your customers, but search engines like Google or Bing will also rank your online store better, and in this way, you will optimize the SEO of your Prestashop.
If you want to know more about the importance of Page Speed , check out this interesting article.
