Unlike other communication channels, such as email or social media, text messages have an extremely high open rate, up to 98%, according to various statistics. That's why sending surveys via SMS is an effective method to better connect with customers. Find out how you can create surveys via SMS and everything you need to know to create potential SMS Marketing campaigns.
TABLE OF CONTENTS
How to conduct SMS surveys for your clients with MDirector
What to ask your customers in an SMS survey?
NPS (Net Promoter Score)
Product/Service Evaluation
Communication preferences
Customer Service Experience
Feedback on promotions or discounts
Questions for employees
Event surveys
Interests and preferences
Examples of SMS list of monaco consumer email surveys for your marketing campaigns
Product or service evaluation surveys
Free response surveys
Likert scale surveys
Numerical evaluation surveys
Benefits of sending surveys by SMS
1.- Higher opening rate
2.- Higher rate of messages viewed
3.- They allow obtaining a more specific sample
4.- Shipping can be easily configured
How to conduct SMS surveys for your clients with MDirector
SMS surveys for your customers
Creating a survey to send via SMS is very simple. Once you have defined your target audience and chosen a platform with enough capacity to send questionnaires via SMS, you can start the action. Through the MDirector tool you can configure SMS Marketing campaigns to send surveys in this case, following these steps:
To get started, go to the SMS Marketing section in your MDirector account, and from there click on Create Sending and select Create SMS.
First, you need to fill out the Creativity section with the name of the campaign, the campaign it belongs to, the name of the sender, and tags.
In the “Enter the body of the SMS” area you should write the content of the message . Remember that space in a text message is limited (160 characters available), so when sending your surveys by SMS, ask concise and direct questions. Consider offering incentives to increase your customers’ participation in the survey, such as discounts or raffles, and don’t forget to choose a good CTA. You also have the option to personalize the message based on various parameters to boost its effectiveness.
The tool also gives you the option to mark the nature of the SMS (unsubscribe from a service, advertising, etc.)
