In this article we want to present you with a list of reasons why you need to hire an thailand phone number list expert agency for the development of your website . At Kiwop , a web development and digital marketing agency , we know what we are talking about. The main reason can be defined in two words. Multidisciplinary team . The team of an expert agency has professionals and experts in different disciplines in addition to web development, which today are essential in the creation of websites and online stores.
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Web Development and Digital Marketing Agency
Below we will see in more detail what they are and why they are so important.
SEO in the foundations of web development
We all know that SEO (Search Engine Optimization) is an essential science nowadays . No matter how well designed a website is, if it is not well positioned in search engines for certain keywords, the website becomes invisible, which translates into serious losses for the business.
If you don't appear on the first page of search results, it's practically the same as not appearing in the results at all, since a high percentage of users don't even make it to the second page.
If you are on the first page, appearing in the first or last results can mean a difference of thousands of sales.
Many companies believe that they can build their website and deal with SEO later, but the truth is that SEO should be applied from the initial stages of web development and leaving it for later is a mistake that can have serious consequences. SEO is an ingredient in a website that can be compared to the sugar in a cake. You don't make the cake and then after it's finished you sprinkle the sugar on top, the sugar is applied during the preparation.
A digital agency not only has programmers who are experts in website development, it is made up of a multidisciplinary team that unites synergies. During the basics of web development, the collaboration of an SEO expert must be counted on for the following actions:
Study and analysis of keywords in the sector and main competitors
Optimizing titles and descriptions
Web structure
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SEO in the foundations of web development
Usability experts
Usability or user experience ( UX) is another essential factor that must be taken into account and applied in the development of a website.
The user's browsing experience should be one of the main priorities when creating a website if we want the user to have a good impression of the brand and return to the website. To do this, navigation should be easy and intuitive; the user should not encounter difficulties in using the website to find what they are looking for, as this will lead to frustration and the subsequent abandonment of the page to click on another of the results, most likely from the competition.
Among the many factors that must be taken into account when applying usability to a website , we highlight the most important ones:
Ease of navigation
Intuitive website
Coherence and standardization
Minimum possible page breaks
Calls to action and interaction with users
Clear and concise web structure
Usability in web content
WPO Experts – Web Performance and Loading Speed
Web performance is just as important as web usability and user experience when creating your website or online store.
If a website is well designed and easy to use, but when users browse through it, pages do not load or take a long time to load, the risk of users abandoning the site and clicking on the next result, that of a competitor, is very high.
Nowadays, users abandon websites that take more than two seconds to load, which is why WPO has become a fundamental factor in website development.
Additionally, web performance and usability directly affect SEO. Google is increasingly taking user satisfaction into account, so its algorithm already detects a website's bounce rates, which are interpreted as meaning that the website is not of quality and should not appear in the first results of search engines.
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Conversion Rate Optimization (CRO)
What is the use of a website or online store that does not convert?
The objectives of a website can be very varied, from achieving the highest number of sales to getting the highest number of subscribers; what is clear is that these objectives must be defined already in the initial phases of web development and a strategy must also be established that defines how to achieve them, or in other words, how to achieve the highest number of conversions on the website.
Conversion rate optimization ( CRO) is about increasing the conversion rate of any website, eCommerce or marketing campaign.
Applying CRO to a website involves optimizing the landing pages and the website in general , the customer experience, usability, calls to action / CTAs on the website, landing pages and, ultimately, all those disciplines focused on optimizing user behavior on the website .
Lead capture
During website development, the methods that will be used to capture leads and potential customers and how to implement them on the website must be taken into account.
Lead generation in web development involves carrying out actions aimed at obtaining new contacts to feed the company's database . Among them we highlight:
