More purchases. Consumers are more predisposed to buy and tend to be very loyal customers.
It is not intrusive. The goal is to generate a quality relationship with the client and not bombard them with advertising or content that may not interest them at all (outbound).
Better loyalty. Inbound Marketing does not end when a sale is made, as it seeks to continue providing value after the sale; post-sale service, newsletter, etc.
Many visits. Inbound is a long-term customer attraction strategy, so our visits will grow over time and with this we will have more possibilities of obtaining and increasing the lead curve.
You have a better understanding of the purchasing process. You will be able to identify how the customer was acquired and how many leads are needed to make a purchase.
Build trust. By designing useful and attractive content, we achieve better user attraction and acquisition.
Improve brand branding. The wide dissemination of useful content and infographics that we will use to attract visitors will also allow us to improve and provide greater visibility to our brand image.
We gain followers on social networks. For list of croatia consumer email this, infographics will play a fundamental role, thanks in large part to their great social viralization.
Disadvantages of Inbound Marketing
Time and cost. The time and cost of attraction marketing will depend on the level of competition that exists for the chosen keywords, and it may take a few months or even years to reach the top positions.
Depending on the niche chosen, the use of this strategy may have an affordable cost, in which case it would be an advantage rather than a disadvantage, or very high when we choose a niche with a very high degree of competition.
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10 reasons why you should implement Inbound Marketing
Geographic interest of attraction marketing.
