In the world of online advertising, we have a lot of resources at our disposal. Choosing one strategy or another will depend on the situation of our brand and the public we want to target. To inspire you when making your plans, we are going to review 10 examples of advertising strategies.
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10 examples of advertising strategies
10 advertising strategies to go further
1) Native advertising and branded content
Native advertising is a form of paid media advertising that nepal email address in form and functionality to the environment in which it appears. In this way, we can reach the user in a much more natural and less intrusive way than conventional ads.
Native advertising has the advantage that it is not perceived as advertising, as it is fully integrated into the medium that hosts it. This makes the user experience much more fluid.
For brand content to be successful, it is essential to focus on quality and provide value to the user, whether through utility or entertainment.
2) Display advertising
Display advertising is based on showing ads in the form of banners on landing pages. These banners can include text, images, audio, video or other interactive formats.
Among the advantages of this advertising strategy, it is worth highlighting that the results can be measured very precisely, it has several segmentation options, it has a great visual impact, it is contextual and gives very good results for remarketing campaigns.
3) SEM and Google Ads
SEM or search engine marketing is a set of tools, techniques and strategies that help us optimize the visibility of websites and web pages by placing ads among the results of search engines. In Spain, when we talk about SEM, we generally refer to Google Ads, since this is the majority search engine.
This advertising strategy allows you to promote your brand or company worldwide, attract highly qualified traffic to your website and generate online conversions. In addition, it can be adapted to all types of budgets and companies.
4) Facebook and Instagram Ads
Facebook and Instagram share a single advertising solution , which offers a wealth of possibilities for creating and targeting your social ads . In fact, you can use Facebook's ad platform to run ads within Facebook itself, on Facebook Messenger, on Instagram and on Audience Network, as well as create messaging campaigns for WhatsApp.
The strengths of this advertising strategy are the great reach it can achieve, given the enormous number of users of these networks and applications, and the possibilities of segmentation based on behavior and interests.
