Kiehl’s is a great example of a brand excelling with both email and SMS replenishment campaigns. They run email replenishment campaigns when their data tells them a shopper is running low on a specific product and knowing that 85% of their emails are opened on mobile phones, they also provide the same message via text. Their text reminders also offer the option to simply reply “yes” to re-order, following the best practices of both being timely and making the process seamless for the shopper.
Another way to drive repeat orders is by utilizing phone number list on-site personalization.
Again, it all comes down to reaching your customers where they are. If they’re browsing your website, it’s the perfect time to remind them they are almost out of a product and that it is time to make another purchase. And perhaps, even more importantly, it is a great way to suggest relevant products that go alongside the items they already need to repurchase.
You can tell your shoppers it’s time to repurchase their coffee grounds and suggest another flavor or type of coffee they might enjoy based on their customer profile, driving higher AOV.
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