The checkout as a critical point in the sales process

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But even if a customer has filled their shopping cart, the purchase isn't yet complete. In fact, studies show that the average abandonment rate during the checkout process is around 70 percent.

The main reasons for this are unexpected costs, complicated forms or missing payment methods.

In order to reduce the dropout rate, the physician database following aspects should be considered:

Transparent costs : Show shipping costs and additional fees early on.
Enable guest orders : Not everyone wants to register directly.
Simple forms : Reduce the number of input fields to the bare minimum.
Various payment options : In addition to credit cards and PayPal, modern options such as Apple Pay or Klarna should also be offered.