Think of them as the equivalent russia phone number resource of your cloud-based font list in Adobe Photoshop. And web browsers can download them as needed. Today, Google Fonts is the most popular option. Using web fonts is an acceptable way to spice up your email campaigns, but it can backfire. Some email clients—particularly older enterprise models—do not support web fonts. So, consider how your content looks using your fallback fonts. For the best effect, use specific web fonts and fallbacks in your font stack instead of generalized families.

Consider, too, that your email font won’t appear at all if a reader receives the plain-text version. What Are the Best Fonts for Email Marketing? Overlapping leaves. "Hire the Pros: Let a Team of Experts Help." Ultimately, there’s no clear “best” choice. The best fonts will match your brand’s tone, audience, and vision. They may be default fonts, or you may have to embed web fonts. Either way, they’ll convey the mood and “vibe” of your brand. Unfortunately, there’s no easy way to find the perfect email-safe fonts, either! You must consider your brand’s needs and ideals, compare them against your options, and build a font portfolio to match your business — not someone else’s.