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Facebook Ads Advertising on Facebook Messenger
Before we begin, we invite you to review the list of norway consumer email content of this series of articles related to Facebook Ads :
You already know that Facebook has several locations to display advertising, which are: Facebook, Instagram, Audience Network, Facebook Messenger and WhatsApp (for messaging campaigns). In this content we are going to talk about Facebook Messenger.
We explain how Facebook Messenger works for advertising.
What is Facebook Messenger?
Facebook Messenger is Facebook's instant messaging app. Many of us use it to communicate with our family or friends, but now, Facebook has turned it into a tool for companies to communicate with their potential customers in a more personalized way and also launch advertisements.
Advertising on Facebook Messenger offers you the following opportunities :
Using Messenger as another location for your ads.
Direct your potential customers towards the final conversion with you, through a call to action in ads that are displayed in other locations.
Create interactive automated conversations.
Reconnect with customers who were lost midway through the buyer journey.
1# Use Messenger as a placement for your ad
This way, you can take advantage of the reach that Messenger has, since more than 1.3 billion users use it on a daily basis to communicate, according to data from Statista . That is, your ad can be displayed within Facebook Messenger, among the messages that the user receives . The results obtained can be very good, based on our experience.
2# Use ads to direct them to a conversation with you
(Whether on Facebook, Instagram, Audience Network, WhatsApp or Messenger itself) This is a quick and convenient way to increase awareness of new products, generate sales or offer services in a personalized way .
It is a powerful tool for generating leads, as you can communicate with the consumer immediately. It also helps you optimize customer service, answer questions, and offer help instantly.
