Offer a quick and easy solution We like things simple and easy. What can we say? We humans are rather lazy. If you can offer a quick and easy solution to a legitimate problem, your followers will click on it. They won't have a choice. Want to know how to unclog a sink in 60 seconds? Learn how to improve your email subject lines with 2 simple tips Get Rid of Athlete's Foot Permanently with This Simple Trick See where they've been going? Tease a simple solution to a legitimate problem 5. Create urgency and scarcity There are two types of emergency and shortage: Legitimate Made We must not create shortages or urgency.
This might have worked 10 years ago, but consumers have whatsapp data become wise .You've probably heard about the department store price scandal. Consumers took screenshots of product pages on store websites when products were on sale and discounted. The prices were the same. This is a manufactured emergency. People think they're getting a good deal, but they're not. Legitimate urgency and scarcity look like this: 2 days only: 20% off your next purchase Only 5 left: buy them before they're gone Memorial Day Sale: Hundreds of products with 10 to 50% off! The catch? Each of these promises must be true.
If you tell your followers that you're only running a two-day sale on your product, it better end in 48 hours. Similarly, if you tell them you only have five products left, there better not be 100 of them sitting in boxes in your bedroom closet. 6. Educate your audience Education is marketing that goes unnoticed. Gary Vaynerchuk proved this with his TV show, Wine Library, which aired for years on YouTube. Instead of extolling the merits of the wines in his online store, he tasted them and gave his honest opinion. Inform your audience - email subject line He used honesty and information to encourage people to buy.
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