Lead Cleansing and Validation

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We're excited to announce the launch of two important new products that will pave the way for a new generation of smarter digital prospecting across multiple channels.

Here's what's new in the Driftrock platform.
Did you know that, according to studies, up to 38% of leads that arrive in your CRM could be invalid or fake? It might not be the most exciting aspect of marketing, but Self Employed Database keeping your CRM organized and free of irrelevant leads is an incredibly important aspect of any marketing campaign. We've developed new lead validation and cleansing tools to automate some of the most mundane and time-consuming tasks for marketing and sales teams.

Driftrock's lead validation and cleansing tools automatically verify lead information, such as email address and phone number, and remove any invalid or fake leads from your database. Unlike other lead cleansing solutions, Driftrock won't simply trash all incomplete and invalid leads.