For example, you can use images of people looking at it or arrows pointing to the button. Of course, you can't use all of these features in every CTA. On social media, you have limited options for designing your own CTA. However, on your website, you have complete creative freedom. Check out the example below, where the “Sign Up Now” CTA button stands out on the page because of its bright orange color, which contrasts with the rest of the page. Stand-out CTAs are great for lead generation because they draw the reader’s attention to the most important element of a page.
Image via Bonjour Bar Perform A/B tests on different CTAs to ensure you're using the perfect copy, offer, and CTA. A/B test your conversion rate optimization (CRO) efforts, but it also automatically tells you which mobile phone number data updated 2025 version performed best. After creating a campaign, you'll have the option to A/B test versions of your offer and CTA. Hello Bar takes care of the rest. Watch this video to understand how A/B testing works with Hello Bar. @ Hello Bar A/B Testing There's no need to comb through ridiculous amounts of data.
Use Exit Intent Pop-Ups Of all the different types of calls to action , exit-intent pop-ups often work best. They are designed to bring back visitors who want to leave the site. Many visitors leave a website after visiting a single page without exploring further. These are lost opportunities for lead generation. This means you need to put extra effort into retaining visitors. An exit-intent popup appears when a user tries to close the browser or browser tab. You've probably encountered hundreds of these. Your mouse cursor moves toward that familiar X, but a pop-up window appears on screen, offering you a discount on a future purchase, a free download, or some other incentive to stay on the site.
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