moving them further

[suchonak.a.ni.z]

The problem with this model is that today, a person is likely to have multiple touchpoints with your company before deciding to make a purchase, and each of those touchpoints plays a vital role in down the sales funnel. If we focus solely on bottom-of-the-funnel activity and ignore top- and middle-funnel touchpoints, we risk making poor decisions about our marketing strategy.

Let's say you're a software company that offers accounting software for small and medium-sized businesses and wants to get more signups for your software. Here's an example chinese overseas america data of a customer journey:

Someone searches for "small business accounting" on Google and lands on your blog post about "How to Manage Your Accounts as a Small Business."
That person is then sent a Facebook Lead Ad directing them to your webinar about "How to Save Time and Money with the Right Small Business Accounting Software."
The person attends the webinar and enters a lead capture email program.
They receive an email with a special offer and sign up for your product on a special offer landing page on your website.