actually works better for

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Simply create an engagement audience with everyone who started filling out the form but abandoned it. Our clients tend to see a 40% increase in lead volume with this strategy.

4. Ask yourself if you really want to lower your CPL.
We hate to break it to you, but a cheaper lead isn't always the best lead. Facebook lead ads offer a much lower CPL, but they can also generate lower-quality leads unless you optimize your Facebook lead forms. Contrary to most website lead generation guides, adding more questions to your chinese overseas australia data Lead Ads form sales most of the time.

Facebook's algorithm is so good at finding people similar to those filling out the form that adding additional questions doesn't significantly increase CPL. What it does do is increase the quality of your leads and give you more data to qualify them.