Finding the Target Audience

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The next strategy for creating marketing videos is to find a target audience. The key here is to develop your buyer persona first. Many companies create one or more buyer personas when they are developing their product or service offerings.

With a clear persona, you will know exactly who your target audience is. bc database brazil To complete your audience strategy for your video marketing, make sure you know:

Who the product or service is being offered to – this will be your buyer persona.
What is the purpose of the video – this is where they are in the marketing stage.
Where your target audience hangs out – this will inform how the video will be distributed.
3. Formulate the story you want to convey
Woman holding clapperboard
The next video marketing strategy is to decide what story you want your video to tell. Basically, there are four elements that serve as the basic framework of the story:

Protagonist with a purpose – This character should align with your target demographic.
Conflict – This is the point of challenge your customer faces.
Quest – This is how you introduce your product or service .
Resolution – Show how your product or service solves the problem.